Who We Are
Kathryn Evans founded Rooted Strategy to provide support and encouragement to organizations that seek to improve the lives of people, especially those who are systematically unseen and oppressed.
Kathryn has a master’s degree in Public Administration with a focus in public policy and nonprofit management. Her track record includes:
Developing leaders to advocate for more equitable public policy as a community organizer
Designing and implementing multi-sector regional planning initiatives as a consultant and associate at a regional planning agency
Establishing new systems for communications, fundraising, and volunteer leadership as a volunteer board leader and director of development
Teaching organizations to work collaboratively across lines of cultural, racial, religious, and economic difference as a consultant and strategic thought partner
Kathryn uses principles of community organizing and authentic engagement in all areas of her work. She maintains a critical analysis of the nonprofit and philanthropic sectors. Through her work at Rooted Strategy, she desires to creatively destroy oppressive systems that intentionally and unintentionally dominate the social impact ecosystem, and to facilitate the transition towards just and inclusive spaces where power is generated to liberate people.
Lindsay Harmon joined the Rooted Strategy team as a Project Consultant in 2020 and has worked in Kansas City’s nonprofit sector for more than seven years. Lindsay has developed a strong understanding of nonprofit operations and finds great value in meeting organizations where they are, identifying barriers to success, and partnering with them to achieve their goals for long-term change.
Lindsay has a master’s degree in Public Administration with an emphasis in nonprofit management and a professional fundraising certificate. Her track record includes:
Identifying data collection methods to better understand donors, clients, and stakeholders
Cleansing, managing, and utilizing data for informed decision making
Improving and developing processes and procedures to create shared understanding across the organization, leading to greater efficiency (i.e., standard operating procedure manuals, volunteer handbooks, staff/volunteer policies, etc.)
Providing governance, oversight, and strategic direction as a volunteer board chair
Working with organizations to create volunteer programs that engage, inspire, and motivate volunteers to serve as advocates for the mission
Lindsay is process-oriented and approaches all areas of her work with an inquisitive lens. Through her work at Rooted Strategy, she desires to walk alongside nonprofits in developing processes and strategies as they face organizational challenges or opportunities, so they continue to focus on the work that truly matters, and the people most in need of their services.